The Bottom Line(s) from Seth Godin — One Honest Indie

Debbi Mack
2 min readMay 2, 2023

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Photo by Rebe Pascual on Unsplash

I’ve started a new set of “summaries” (so to speak) of Seth Godin blog posts.

I find them educational and inspirational. Occasionally, I’ll add a comment or two.

Replacing bad systems with bad systems

Sometimes, we need to take a deep breath and go for better instead of more.

Two kinds of salad

Too often, freelancers end up offering just a boring salad. It feels safer than getting rejected. Or they pretend to offer a fascinating salad, but at the end, they lose their nerve and simply charge more than they should for a boring salad that’s pretending to be fascinating.

New decisions based on new information

Instead of “I was wrong,” perhaps it’s useful (if less satisfying to others seeking victory) to say, “It’s time to make a new decision based on new information.”

That’s not weakness. That’s not flip-flopping or even embarrassing.

That’s practical, resilient and generous.

Consider switching sides

Sell something you believe in, to people who are eager to believe in it as well.

You’ll do your best work on behalf of an audience and a cause that deserves it, appreciates it and applauds it. If it’s just a job, you’ve sacrificed your best energy for a paycheck.

Pick your client, pick your future.

The rear view mirror

AI plods along into the future, using machine learning to closely examine the past.

And radical visionaries often slam into unforeseen obstacles precisely because they failed to do the reading.

Somewhere in between is a useful set of tactics.

Blogger’s note: AI relies on what’s been done before. It’s not creative. At least, not as of the date of this writing.

The freedom loop

You can drive as fast as you want. But you are also responsible for not running over someone in a school zone…

The speed limit is not taking away our freedom, it’s reminding us of our responsibility.

When we build a culture of people who eagerly seek out and take responsibility, we build a culture that enables a special kind of resilient freedom.

Design has a language

A list of rules isn’t helpful. Looking for and understanding the language as it changes is.

PS: For an illustrated mixed metaphor, click the above link.

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I think a week’s worth at a time should do it. 🙂

Photo by Reuben Juarez on Unsplash

Check me out on Substack!

PS: Think different! 🙂 Video via Nik Nak’s Old Peculiar.

Originally published at https://debbimackblogs.com on May 2, 2023.

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Debbi Mack
Debbi Mack

Written by Debbi Mack

New York Times bestselling author of eight novels, including the Sam McRae Mystery series. Screenwriter, podcaster, and blogger. My website: www.debbimack.com.

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