Start with Why — One Honest Indie

Photo by Justin Luebke on Unsplash

I could post a lot more links from Seth Godin’s blog or I could share this video instead.

So, I’m going with the video.

It’s an abbreviated version of Simon Sinek ‘s talk about “Starting with Why.” (The “Super-Quick” version.)

And here’s an AI-generated transcript.

Probably the world’s simplest idea. I call it the Golden Circle. This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Every single person, every single organization on the planet knows what they do. 100%. Some know how they do it, but very, very few people or organizations know why they do what they do. By why, I mean what’s your purpose? What’s your cause? What’s your belief and why should anyone care?

The inspired leaders and the inspired organizations all think, act and communicate from the inside out. Lemme give you an example. If Apple were like everyone else, a marketing message from them might sound like this. “We make great computers. They’re beautifully designed, simple to use, and user-friendly…