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More Than Just Email — One Honest Indie

Debbi Mack
3 min readApr 9, 2024

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Email marketing. It’s what’s in right now, because we can’t rely on algorithms alone.

But how many emails can one person read/care about? That’s the question I have for you.

It reminds me of a thing I wrote in a journal, many years ago, on a different but related topic.

Here’s an excerpt from what I wrote in my journal on Monday, May 16, 1994.

This weekend I did a few different things. On Saturday, I attended part of the annual MCC [can’t recall what it stands for] meeting, where the topic was “carrying capacity.” That’s the notion that an ecosystem can sustain a certain number of people, over which the carrying capacity is exceeded. Actually, it’s more than just ability for life to be sustained. It involves subjective parameters. One definition I’m looking at says, “carrying capacity” refers to the “no. of individuals who can be supported without degrading the natural, social, and cultural environment, i.e., without reducing the ability of the environment to sustain the desired quality of life.” A subjective definition. Just what is “the desired quality of life?” What “reduces” quality of life? Once again, it all comes back to what people want. How much do we sacrifice the “natural” environment to sustain the “social” or the “cultural” one? Good luck trying to figure that one out or getting everyone

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Debbi Mack
Debbi Mack

Written by Debbi Mack

New York Times bestselling author of eight novels, including the Sam McRae Mystery series. Screenwriter, podcaster, and blogger. My website: www.debbimack.com.

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