Market Your Book Without Social Media? — One Honest Indie

Yes, apparently it can be done!

At least, according to this article.

Let’s create a bullet list of points:

• Fine tune your author website;
• Beef up that blog;
• Don’t forget your newsletter;
• Don’t overlook your local media (assuming they still exist);
• When I say local media, think really local, even the small media (e.g., micro-local publications; college radio/TV; local radio/TV);
• Invest in “solid influencers” (as opposed to liquid or gaseous ones, I guess);
• Consider a Patreon page; (Hey, I’ve got two! See?)

Here are a few more suggestions:

• Don’t overlook alumni publications;
• Make videos (what you do on video is a matter for a whole ‘nuther article);
• Start a podcast (again, a subject for another time);
• When possible do IRL events, like book signings, local library events, or other appearances.

Here I am at the Barnes & Noble in Columbia, MD. This was in October 2019. Before you-know-what shut everything down.

In conclusion:

At this point, you may be thinking, ‘Well, skipping social sounds like an awful lot of work.’ And yes, it is a lot of moving parts, but every choice you make for your brand, what you do and don’t do, leads you down a path — and no path is entirely clear of hard work.

The reality is, most of it will really benefit you…and why wouldn’t you want to go all out anyway? Find a couple of ideas you feel like you can start with and do them well. Create a checklist you can work through as you get the hang of anything new you take on.

Unless you’d prefer the algorithmic approach to marketing.

BONUS LINK: Haunting a documentary! Now, that’s a story/blog!

There, I said it! :)

Originally published at https://debbimackblogs.com on September 13, 2022.